Unlike toilet paper, baby wipes DO NOT break down when flushed down the toilet. Even though most baby wipes packaging states that the wipes are flushable this simply means that when you put them down the toilet and flush the chain they will disappear. In fact the wipes stay intact and cause blockages in our sewers and drains. Wet wipes are behind up to 80% of blockages in UK sewers, costing around £100 million.
The aims of the campaign include;